How Many H2 and H3 Headers Should You Have For SEO
8/29/2023 by Benjamin Schuette
What are H2 and H3 Headers?
Using H2 and H3 Headers for Content Structure
Headings are HTML elements that provide a hierarchical structure to web content, making it more organized and easily navigable. <h2> headers represent second-level headings, and <h3> headers denote third-level headings. These headings establish a clear hierarchy in content, aiding both users and search engines in understanding the relationships between different sections.
<h2> Headers: Defining Main Sections
<h2> headers are employed to delineate primary sections within a web page or article. They serve as signposts, guiding readers through the main themes of the content. Search engines utilize these headers to grasp the overarching topics of a page. It’s crucial to ensure that each <h2> accurately encapsulates the content it introduces, providing a concise preview of the section’s subject matter.
<h3> Headers: Subdividing and Detailing
When further subdivision is necessary within an <h2> section, <h3> headers come into play. These third-level headings break down main sections into smaller, more specific subsections. Like a roadmap, they assist readers in navigating complex content, while search engines comprehend the finer details and nuances of a page’s structure. Ensuring alignment between the content and these headers is key, as each <h3> should succinctly summarize the content underneath, enhancing readability and SEO comprehensibility.
For more information on H3 Headers visit SEOptimer.
How Many H2 And H3 Headers Should I Use?
The number of <h2> and <h3> headers you should use on a webpage for SEO can vary based on the complexity and length of your content. There’s no strict rule dictating an exact number, but there are some general guidelines you can follow:
1. Hierarchy and Structure: Your use of headings should reflect the logical structure of your content. <h2> headers typically denote main sections, while <h3> headers can be used to subdivide those main sections into smaller subsections. The number of headers you use should correspond to the meaningful divisions in your content.
2. Avoid Excessive Headers: While there’s no set limit, using too many headings, especially of the same level (e.g., many <h2> headers in a row), can make your content seem cluttered and potentially confuse both users and search engines. It’s generally better to have a clear and concise hierarchy.
3. Content Length: Longer pieces of content may naturally have more headings to break up the text and make it more scannable. Shorter content might have fewer headings.
4. Relevance and Clarity: Each header should accurately describe the content it introduces. Avoid adding headers solely for the purpose of SEO or keyword stuffing. Every header should make sense in the context of your content.
5. User Experience: Prioritize user experience over arbitrary SEO considerations. Headers should help users navigate your content more easily.
A common approach is to have a single <h1> for the main title of the page (which should be unique and descriptive), followed by multiple <h2> headers for the main sections of your content. Within each main section, you can use <h3> headers to further divide the content as needed. Use your best judgment to maintain a logical and organized structure.
Ultimately, the goal is to make your content user-friendly, organized, and easy to understand both for your human audience and for search engines. If the headings you use contribute to that goal, you’re on the right track.